Hi, thanks for stopping by.

I’m Ash, a Sydney-based brand and marketing strategist dedicated to improving clients’ businesses. Oh, and I also love listening to and sharing music.

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I’m a brand and marketing strategist passionate about developing brands that employees, customers and prospects love. I work to ensure every client I partner with not only has a better brand as a result of my involvement, but also learns a lot, and enjoys the process. That’s why I get out of the bed in the morning.



Brand strategy, integrated marketing communications strategy, positioning and propositions, brand identity, tone of voice and messaging frameworks.

A few things I believe


A few things I believe

Make it authentic, make it simple, make it impactful … and make it over a coffee or 10.



Account management and development, research and analysis, business development, presentations and pitching, team management, resource management and project management

Clients I've partnered with

I count myself lucky to have worked with many of the world’s leading B2B and B2C organisations across a wide range of industries – From Professional and Financial Services to Consumer Retail and Social Networking. Here are a few projects I’ve been working on.


Thoughts on the world of branding and marketing, as well as playlists to listen to while you’re unwinding, working or procrastinating.


November 16, 2015

How Setbacks Can Strengthen Your Brand

Setbacks are a part of life. You could have had a car accident and now can’t play your favourite sport, or your company went bankrupt so you lost your job, or maybe you missed an opportunity to be with someone you love. These are the types of things that test you. They’re heartbreaking, but they […]

Bondi Hipsters

October 23, 2015

What Businesses Can Learn From Hipsters

Let me tell you a story about a friend; we’ll call him Tim for privacy’s sake. Tim got fed up with the way people did things. He tried to be different and discover an alternative way of living. So he grew a beard, rarely cut his hair, shopped in thrift shops, stopped eating processed foods […]


October 23, 2015

Three Signs Your Brand Needs a Facelift

I was thinking about a quote by Marty Neumeir, the author of Brand Gap recently, he said that “brand will become the most powerful strategic tool since the spreadsheet” – and I can’t agree more.  Your brand is every single thing you do and say that influences how people perceive you, so it absolutely needs […]

November 29, 2015

Mixed-Tape Monday Vol 48

Listen on Spotify: Like Mixed-Tape Monday’s? Follow the Spotify playlist here for weekly updates.

November 23, 2015

Mixed-Tape Monday Vol 47

Listen on Spotify:


November 15, 2015

Mixed-Tape Monday Vol 46: Deep Focus Edition

For when you just need to be productive.

November 9, 2015

Mixed-Tape Monday Vol 45

Listen on Spotify Listen on Soundcloud

November 1, 2015

Mixed-Tape Monday Vol 44

Listen on Spotify Listen on Soundcloud


October 28, 2015

Top DJ Mixes

If you’re on this site, you’re obviously a fan of playlists, so here are four of my favourite DJ mixes, in no particular order.

October 26, 2015

Mixed-Tape Monday Vol 43

Listen on Spotify: Listen on Soundcloud:

July 26, 2015

Mixed-Tape Monday Vol 42

It’s the rainy summer days edition…


July 21, 2015

Mixed-Tape Monday Vol 41

A little bit of soul/funk edition… smooth. 

July 4, 2015

Mixed-Tape Monday Vol 40

More than 10 tracks, more than 10 thoughts. 


Do you have a branding challenge you’d like solved? Want a look at my resume? Have a random question? Or just feel like a chat?

Drop me a line, I’d love to hear from you.

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