I’m a brand and marketing strategist passionate about developing brands that employees, customers and prospects love. I work to ensure every client I partner with not only has a better brand as a result of my involvement, but also learns a lot, and enjoys the process. That’s why I get out of the bed in the morning.
Brand strategy, integrated marketing communications strategy, positioning and propositions, brand identity, tone of voice and messaging frameworks.
A few things I believe
Make it authentic, make it simple, make it impactful … and make it over a coffee or 10.
A FEW HIGHLIGHTS
Account management and development, research and analysis, business development, presentations and pitching, team management, resource management and project management
I count myself lucky to have worked with many of the world’s leading B2B and B2C organisations across a wide range of industries – From Professional and Financial Services to Consumer Retail and Social Networking. Here are a few projects I’ve been working on.
Thoughts on the world of branding and marketing, as well as playlists to listen to while you’re unwinding, working or procrastinating.
Setbacks are a part of life. You could have had a car accident and now can’t play your favourite sport, or your company went bankrupt so you lost your job, or maybe you missed an opportunity to be with someone you love. These are the types of things that test you. They’re heartbreaking, but they […]
Let me tell you a story about a friend; we’ll call him Tim for privacy’s sake. Tim got fed up with the way people did things. He tried to be different and discover an alternative way of living. So he grew a beard, rarely cut his hair, shopped in thrift shops, stopped eating processed foods […]
I was thinking about a quote by Marty Neumeir, the author of Brand Gap recently, he said that “brand will become the most powerful strategic tool since the spreadsheet” – and I can’t agree more. Your brand is every single thing you do and say that influences how people perceive you, so it absolutely needs […]
I love music. It has the power to comfort, excite, motivate or reflect. They say all it takes is one song to bring back 1000 memories … well here is a collection of 22 songs and the countless memories they conjure up. 22 songs that sum up a year long process of getting over a […]